Skip to Content

Guardian - Advertising watchdog forces Reading University to ditch 'top 1%' claim

Claims made by UK universities to attract students have been called into question after the University of Reading was forced to withdraw its assertion that it was in the top 1% of institutions globally.

The university agreed to remove the claim from its website and other marketing materials after a complaint was made to the advertising watchdog, the Advertising Standards Authority (ASA), in April.

A number of other universities in the UK make the same top 1% assertion – including Southampton and Queen’s University Belfast – and could now find themselves under pressure to prove it after the ASA ruling.

The Guardian reports: